Assignment 21A- Reading Reflection No.2

For this assignment I chose The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. This book focused on how to be efficient and get the most out of your time, effort and money.  Kawasaki also explained in depth how to have a very compelling presence on some of the most popular social media platforms such as Twitter and Facebook. He gives a lot of great tips for people so they get the most out of their social media accounts. I think that this book really paralleled with concept of social capital that we’ve been learning because social media allows you to connect with thousands and even millions of people. And like we mentioned these relationships that are formed can increase our own capital and in the long run help our businesses. If I had to design an exercise for this class I would have students create a profile on a platform of their choice and they must use the tips Kawasaki discusses in his book. I would give them two weeks to see which student is able to acquire the most followers and then analyze how each student used the tips presented in the book. Before reading this book I was expecting it to be about the obvious about maximizing followers and interacting with them but this book proved to be much more. My big “aha” moment came when he was going through the steps for creating a powerful platform and he gave tips that I hadn’t heard before like digital assets. I knew social media was a powerful tool but this book made me realize that you can use it to ultimately build a business.